A Social Behavior Design Website

Everyday Behavior

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Once upon a time I was a behavioral psychology student writing my undergrad thesis on how social signals might be used to improve outcomes of kids.

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Everything from content strategy to ux research has, at some point, been my wheel-house.

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About me

I am right now a digital marketing analyst specializing in pay-per-click auctions across multiple platforms & industries.


Welcome friend.

I am Thomas, a behavioral designer based in Portland, blogging about behavior, design, and social signal processing.

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Minimized simplicity

Blog Topics

Social Signals

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Behavioral Design

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Incentive Structures

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Signals + Analysis

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Follow me on social and never miss a post from this blog. Only original content and social signaling views, shared daily.